Privacy Policy

At Urban Cat Systems Ltd., we are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our smart devices, use our monitoring platforms, access our online services, or engage with us in any other way related to our IoT solutions and services. We operate in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

Information We Collect

We collect various types of information to provide and improve our services to you:

• Information You Provide to Us

  This includes personal data you voluntarily provide when you set up an account on our monitoring platforms, register a device, contact us for support, or participate in surveys. This may include:

  • Contact Information: Name, address, phone number, and email address (for account setup and communication).
  • Account Credentials: Usernames and passwords for accessing our services.
  • Payment Information: Details necessary for processing transactions for our devices or services (though actual payment processing is handled by third-party processors).
  • Support and Communication Data: Information you provide when contacting our technical support team or engaging in other communications with us.

• Information We Collect Automatically

  When you use our smart devices or interact with our monitoring platforms, certain information is collected automatically:

  • Device Data: Information about the smart devices you use, such as device identifiers, model, operating system, and unique network identifiers.
  • Usage Data: Information about how you interact with our online platform and monitoring services, including IP addresses, browser types, access times, pages viewed, and the features you use.
  • Sensor and Environmental Data: Data collected by our smart devices, which may include readings related to environmental conditions, device status, and operational metrics. This data is primarily collected for the purpose of device functionality and to provide the core service of monitoring and analytics. Where possible, this data is processed in an aggregated or anonymized form that does not directly identify individuals.
  • Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track activity on our service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

• Information from Other Sources

  We may receive information from third-party partners, such as animal welfare networks or integration partners, if you have consented to such sharing or if it is necessary for the provision of our integrated services.

How We Use Your Information

We use the information we collect for various purposes, primarily to provide, maintain, and improve our IoT solutions and services:

• To provide and manage your account and deliver our smart devices and monitoring platform services.
• To analyze usage patterns and improve the functionality and user experience of our devices and software.
• To conduct data analytics to understand usage trends and optimize device performance and service offerings.
• To process transactions and manage your orders for devices and services.
• To provide technical support and maintenance, and to respond to your inquiries.
• To develop new products, services, and features based on aggregated and anonymized data insights.
• To monitor the security and integrity of our systems and prevent fraudulent activities.
• To comply with legal obligations and enforce our terms and conditions.
• To facilitate system integration with animal welfare networks where applicable and consented to by you.

Legal Basis for Processing (GDPR)

We process your personal data based on the following legal grounds:

• Performance of a Contract: When processing is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract (e.g., managing your account, providing devices and services).
• Legitimate Interests: When processing is necessary for our legitimate interests or those of a third party, and your fundamental rights do not override those interests (e.g., improving our services, security, data analytics for internal purposes).
• Legal Obligation: When processing is necessary for compliance with a legal obligation to which we are subject.
• Consent: When you have given explicit consent for specific processing purposes (e.g., for certain non-essential cookies or marketing communications where required). You have the right to withdraw your consent at any time.

How We Share Your Information

We may share your information with third parties in certain circumstances:

• Service Providers: We may share data with third-party vendors and service providers who perform services on our behalf, such as cloud hosting providers, data analytics providers, payment processors, and customer support services. These providers are bound by contractual obligations to keep your data confidential and use it only for the purposes for which we disclose it to them.
• Business Partners: Where relevant for system integration with animal welfare networks or other partners, we may share necessary data, but only with your explicit consent or if it is part of the service you have requested.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or a government agency).
• Business Transfers: In connection with or during negotiations of any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
• With Your Consent: We may disclose your personal information for any other purpose with your explicit consent.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When assessing the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your Data Protection Rights (GDPR / UK GDPR)

In accordance with GDPR and UK GDPR, you have the following rights regarding your personal data:

• The Right to Access: You have the right to request copies of your personal data.
• The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
• The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below. We will respond to your request within one month.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you are concerned about our data practices. The ICO is the UK's independent authority set up to uphold information rights in the public interest.

Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our online platform is at your own risk. You should only access the services within a secure environment.

International Data Transfers

As an IoT company, our operations may involve transferring your personal data to, and storing it in, locations outside of your country of residence, including outside the European Economic Area (EEA) and the UK. When we transfer your data internationally, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission or the UK Information Commissioner's Office, or by ensuring the recipient country has been deemed to provide an adequate level of protection.

Links to Other Websites

Our online platform may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us: